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BroBible #ThingsWeWant

50 Things We Want This Week: New Rare Whiskey, Hottest New Summer Gear, And More


Our team of gear experts tracked down all of the latest and greatest gear releases this week to bring you the best. In this edition of the ‘things we want’ we check out some of the most exciting new bourbon whiskey releases of the year and Summer’s hottest new apparel. Make sure to check out everything featured this week or risk missing out on the season’s hottest new releases.

Rare Hare 1953 17-Year-Old Straight Bourbon Whiskey

One of the most exciting whiskey announcements of the past few months came this week in the form of Rare Hare 1953 Anniversary Edition. Rare Hare 1953 is named in honor of the year Playboy was founded, and this 17-year-old straight bourbon whiskey was finished in XXO Cognac casks from France’s Champagne.

17-year-old bourbon finished in XXO Cognac casks?! I was almost scared to check the price tag when I saw this announcement but all things considered, a rare release like this is worth every penny to whiskey-lover. Only 1,953 bottles were made (1953 again) and it’s currently available for pre-order at ReserveBar ($589).

via Rare Hare:

Nose: Maturity and dried fruit with specific aromas of caramelized nectarine and light clove.

Palate: Medium bodied with light herbal notes and creamed corn; light oak and baking spices.

Finish: Long-lasting on the tongue with never ending caramel and a touch of nutmeg.

Rare Hare 1953 is the inaugural release from Playboy Spirits. This is obviously an ultra-premium offering and I wouldn’t expect every Rare Hare release to be in this price range but they’re going all out to start.

Each bottle has an NFC (near-field communication) chip in it and that chip “will give inaugural 1953 owners access to the Rare Hare Society offering exclusive luxury travel experiences, intimate events, private barrel releases and more” according to Playboy Spirits. That’s certainly an interesting aspect of this release.

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