


In tribute to the year Playboy was founded, “1953”
is Rare Hare’s inaugural product release.
Bottled at 111 proof, this 17-year-old straight bourbon whiskey was finished in Cognac casks from the Champagne region of France. Because of the whiskey’s rarity, only 1,953 bottles were produced.
Rare Hare 1953 embodies the craftsmanship, sophistication,
and passion of Playboy Spirits.

In tribute to the year Playboy was founded, “1953” is Rare Hare’s inaugural product release.
Bottled at 111 proof, this 17-year-old straight bourbon whiskey was finished in Cognac casks from the Champagne region of France. Because of the whiskey’s rarity, only 1,953 bottles were produced.
Rare Hare 1953 embodies the craftsmanship, sophistication, and passion of Playboy Spirits.





Guided by our heritage, we pride ourselves on being a lifestyle brand rooted in the core values of freedom of expression, equality, and the conviction that pleasure is for all. As stewards of culture and supporters of art, innovation, and bold perspectives, we’re proud to partner with expert blenders, sommeliers, chefs, anthropologists, and revolutionaries in their craft to bring you Rare Hare Spirits.
Every release from Rare Hare is meticulously bottled with pride by our expert craftsmen in Memphis, TN, to ensure these elusive spirits are preserved with the care – because some of them will only be available once. And once they’re gone, they’re gone forever.
Featuring a refined and incredibly smooth tequila aged in Napa Valley Cabernet barrels and finished in fine French oak Spanish Sherry-Fino casks, this special release from Rare Hare and Codigo 1530 was meticulously aged to taste for a refined, elegant and expressive flavor profile. From its small distillery in Amatitan, Codigo had been producing this tequila solely for the private pleasure of Mexico’s “most respected families and finest jimadors” for five generations.

